LinkedIn Services to Support University of Portsmouth Students and Staff
On Friday October 25th we had a visit from Ralph Blunden the Relationship Manager for LinkedIn. Since 2017 the University has been using Lynda, an online resource with thousands of courses on business, creative and technical skills. Lynda had been owned by LinkedIn for sometime and this summer, Lynda moved over to the LinkedIn Learning platform. Ralph offered to present on how LinkedIn Learning and LinkedIn could be used to support both students and staff and we had a great turnout from all around the University willing to listen.
There are now over 30,000 courses on LinkedIn with up to 40 new ones being added every week. The new platform personalises learning by making recommendations a lot more relevant, these are based on previous learning, on what is popular in the University and if a LinkedIn account is connected – recommendations are based on the skills shown on the user’s account. When courses are completed a badge can be added to a LinkedIn profile, which is particularly useful for students in order to show employability skills to potential employers.
LinkedIn have 23 million accounts in the UK, while only around 10% of these are active at any time it represents a significant section of the working population. Around 70% of employers recruit using social media showing a professional presence for employability and making connections is essential. With Industry 4.0 and changes about to happen because of emerging technologies like AI – skills requirements are increasingly fluid – Linkedin data shows the average skill having a shelf life of 5 years. While hard skills are still important, the most in demand skills for employers is creativity along with other soft skills such as critical thinking, being able to learn, teamwork and adaptability.
LinkedIn are aiming for their services to compliment learning for students and staff in HE. LinkedIn Learning can supplement in class learning, allow opportunities for flipped classrooms, support accreditation and professional development for staff. It can promote employability and placement skills for students and encourage engagement with alumni, allowing students to make important professional connections.
There a number of ways we could leverage LinkedIn Learning to target certain areas by packaging courses and creating collections/playlists or utilising the existing learning paths. Teaching excellence could include blended learning, flipped classrooms, instructional design and VLE training. Digital capabilities can be packaged, staff development and employability for students also. LinkedIn offer a mapping service, where if we supply the competencies we’re looking to develop they will map the appropriate courses against them, allowing the creation of collections/playlists.
For further support/assistance with LinkedIn Learning contact:
Image Credit: supplied by LinkedIn